Breaking Through with Erica

Breaking Through with Erica

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Breaking Through with Erica is a place where the working style of modern-day women is welcome, celebrated, and supported...

so you can grow your business in whatever way works best for YOU. I shine the light on how to build a soul-aligned business – one that thrives in the slow, in the peaceful day-to-day. We work together to develop the business YOU were put on this earth to create. 

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Mastering the "how-to" behind marketing services i Mastering the "how-to" behind marketing services is only 50% of the effort. If you can't advise your client based upon their energy/capacity, their goals, and budget then the perfect social media plan or website won't help anyone 🤯 😅 I'm here if you're interested in learning more! 1:1 coaching available, group coaching programs in 2025 ⚡️ #ClientConnection #EnergeticAlignment #BusinessSuccess #MarketingMagic #ClientRelations #BusinessGrowth #EnergyInBusiness #AlignWithClients #SuccessStrategies #EntrepreneurTips
✨ Half Retired for 18 Months ✨ For the last 1 ✨ Half Retired for 18 Months ✨ For the last 18 months, I stepped back from the grind and embraced a season of intentional rest. In this week’s episode of Breaking Through, I’m sharing how this time of semi-retirement transformed my perspective on business, boundaries, and balance. 💭 Sometimes, stepping away is the key to stepping up. Curious to hear how this decision reshaped my goals and the way I run my agency? 🎧 Tune in now and let me know in the comments: What would you do with 18 months to reset? #BreakingThroughPodcast #EntrepreneurLife #MarketingAgency #WorkLifeBalance #IntentionalLiving
You can have $50k months and NOT be serving your c You can have $50k months and NOT be serving your clients well 🤯 When your eye is on revenue only and NOT serving your clients well intuitively, something will give eventually. As marketers, our success hinges on the alignment between our beliefs and our client's visions. Let's embrace our responsibility to coach and guide our clients toward success (whatever that looks like for them) NOT hiding behind booking another sale for revenue-sake. #MarketingStrategy #EnergeticAlignment #ClientSuccess #MarketingTruth #CoachingClients #SocialResponsibility #DigitalMarketing #BusinessGrowth #EntrepreneurTips #MarketingMindset
I walked away and watched my team manage my busine I walked away and watched my team manage my business for a year and a half 😱🤩 I will be telling the story of ‘why’ with time. This week as I fully submerge back into the day to day (and it feels so damn good)! I just want to say, don’t just build a business that crosses the 10, 20, or 30 thousand dollar monthly revenue mark. Don’t build a business that can self-sustain while you leave for a few weeks and you return to a mountain of work. Build a business with people, systems, and processes that sustains for a year+ while you spend time on yourself - that’s the real power move ⚡️ The amount of joy, excitement, and energy I have now reminds me of when I first started my business and I am PUMPED to see where we go from here!! ✌️always rooting for you!
Have you ever wondered why they don't teach you ho Have you ever wondered why they don't teach you how to freelance in school❓ It is an opportunity that many creative people take advantage of... but it is a tough place to start. You are not alone in your struggle. Some of the most common struggles that we can help you with include... Client Acquisition: Finding and securing clients can be a constant challenge, especially for those just starting out. Marketing, networking, and building a strong portfolio are crucial for attracting new clients. Scope Creep: Clients may change project requirements or ask for additional work without proper compensation. Freelancers need to set clear boundaries and communicate effectively to avoid scope creep. Negotiating Rates: Determining fair and competitive rates can be tricky, and freelancers often need to negotiate with clients to ensure they are paid appropriately for their skills and services. Skill Development: Staying up-to-date with industry trends and continuously improving skills is essential for creative freelancers. This requires investing time and resources in ongoing learning. Sign up with Marketing Agency School to get a grip on these skills! #marketingagencyschool #creativepeople #smallbusiness #freelancestruggles #womenownedbusiness
Joining Marketing Agency School is your ticket to Joining Marketing Agency School is your ticket to unlocking creativity, honing skills, and mastering the art of strategic marketing. Industry experts will work closely with you to develop and execute marketing campaigns that drive results by elevating these skills in a real world setting: 📱Social media management 💻Website maintenance 💡Digital online presence 👩‍💻Content creation 🎆Graphic design Get ready to embark on a journey of learning, growth, and success. 🎓🌟 #MarketingMasters #LearnWithMina #MarketingAgencySchool #womenownedbusiness #socialmediamanagement #smallbusiness #graphicdesign
What a summer 🥳 I’ve been living life a bit d What a summer 🥳 I’ve been living life a bit differently lately and it’s been good for the soul - a lot quieter, staying in my little bubble. I’m back to learning again and I love it. Learning to manage a growing business from afar, a job I love that is helping real people who need it, a family with two kiddos that aren’t babies anymore… This summer was filled to the brim with moments. So many beautiful ones and also hard ones. This is our highlight reel, as always. But there were also tears, disappointments, and failures. But on the flip side having the best family vacation we’ve ever had was pretty epic 😍 Letting God lead us has been one of the most humbling experiences of my life. But I’m still here - coaching other agency owners, helping to grow a non-profit as well as my own marketing agency, and loving my little family ✌️ Sending you all love. #agencyowner #marketingagency #businessowner #momlife #womeninbusiness #femaleentrepreneur
Say hello to your coaches, Erica, Mimi, and Julian Say hello to your coaches, Erica, Mimi, and Julianna! These women know a lot about a lot in the marketing and business world. Their goal is to add more women as agency owners to serve the world better and inspire future generations of women to pursue their entrepreneurial dreams. Learn from industry experts who are turning the game upside down in the marketing world. Ready to soak up all the insights and strategies they're dropping? 🎯✨ #MarketingMasters #TheMinaExperience #LearnAndGrow #marketingcoach
🗣️ CALLING ALL NEW MARKETERS! Marketing Agen 🗣️ CALLING ALL NEW MARKETERS! Marketing Agency School's Level 1 Certification is ready for you! It is designed for anyone interested in learning how to grow their freelance business, start their own agency, or expand your marketing skills. Sales, social media, SEO, blogging, and graphic design are all skills you will NAIL in this certification. Let's get you signed up!
Looking for real world experience... but with a sa Looking for real world experience... but with a safety net? We've got you covered. We’ve created a unique platform where you as students, under the guidance of your coaches, provide top-notch marketing services tailored to a business' needs. Join The Marketing Agency School today and elevate your skills to new heights! 🎯 Our comprehensive program offers cutting-edge strategies, real-world insights, and hands-on experience to transform you into a marketing maven. 📈 From mastering the art of social media to crafting compelling campaigns, we've got you covered. Don't just follow trends, set them! 💼 Join us and let's make your marketing dreams a reality. 💡 #marketingagencyschool #womenownedbusiness #marketingstudent #marketingagency #realworldexperience
How do we empower entrepreneurs? 🤔 By pairing How do we empower entrepreneurs? 🤔 By pairing Marketing Agency School students with business owners, we are able to provide businesses with budget-friendly marketing solutions so they have the opportunity to receive agency-level marketing services without the agency price tag! 💰 As a student of MAS, you’ll not only be expanding your marketing expertise and learning how to grow your own agency, you’ll also be making real impacts on growing businesses and helping entrepreneurs’ dreams come to fruition! Level 1 certification program applications are OPEN now, follow the link in our bio to apply and start working with passionate entrepreneurs! #marketingagency #marketingagencylife #freelance #freelancelife #freelancemarketing #freelancemarketer #businessowner
Don’t settle for a life that’s less than what Don’t settle for a life that’s less than what you’re capable of living 🖤 We are here to raise up the next generation of marketers and agency owners who are establishing TIME AUTONOMY, FINANCIAL FREEDOM, and BALANCED LIVES for themselves and their families. The road to launching an agency can be scary, but it doesn’t have to be impassible. We created curriculums to expand your skills while growing from the mistakes we had to learn the hard way so you don’t have to make them, too. Learn more on our website and apply for our first round of certification >> the link is in our bio! #financialfreedom #womenwholead #femalepowerhouse #femalemarketers #freelancelife
We started Marketing Agency School with one primar We started Marketing Agency School with one primary mission: to empower female business owners 💪 We know that lifting up women in turn lifts up our communities, which is why we're so passionate about creating opportunities for women to thrive! We want to equip female marketers and aspiring agency owners to expand their skills, grow their revenue, and increase their impact 💥 Ready to make YOUR mark on the world? Apply for Level 1 Certification via the link in our bio! #femalemarketer #marketingexpert #marketingfreelancer #freelancemarketer #freelancelife #marketingcontractor #marketingagency #agencyowner #womeninbusiness #thrivingwomen
When you’re just starting out, none of us know w When you’re just starting out, none of us know what to talk about during monthly client meetings! Today, on the Breaking Through podcast, we're going through the basic building blocks of what we cover in our client marketing meetings, including: ▪️ Highs/lows of the previous quarter or month ▪️ Taking a holistic look ▪️ Our controllables ▪️ Asking, “How else can we help you?” And yes, we're also diving into how to get over the FEAR that so many of us have when it comes to meeting with clients!! 🎙️Tune in to hear more and start CRUSHING your client meetings! [Link in bio!] #marketingagency #buildinganagency #marketingfreelancer #freelancer #freelancelife #clientmeetings
It’s time to get really vulnerable, y’all! 😬 Earlier this year, I was a leader operating out of scarcity, but really what I needed to do was empower my team to run with the business, not tighten the reins I had on it. After several months of struggle, business therapy, and yes, a tarot card reading, I finally made a BIG pivot that is allowing me to find peace and alignment - I stepped out of the day-to-day of my business. Tune into the latest podcast episode to hear more about my journey and let me know if you've been on a similar path! #businessleader #businessowner #businessownership #agencylife #marketingagency #womenwholead #businesslessons
Curious how Marketing Agency School works and if i Curious how Marketing Agency School works and if it's the right fit for you? 🧩 The process is simple, but the results will be incredible! Step 1: Submit an application 📝 Step 2: Complete your Level 1 Certification 🏆 Step 3: Start working directly with clients 🤝 Step 4: Expand your education on operating an agency 🎓 Step 5: Launch your own agency! 🚀 Swipe through for more details and apply online at the link in our bio! #femalemarketer #femalesinbusiness #marketer #marketingagency #marketingfreelancer #freelancer #freelancelife #growingabusiness #businesslaunch #businesseducation #femalebusinessowners
❗ATTN female marketing freelancers❗ This one's ❗ATTN female marketing freelancers❗ This one's for you! Marketing Agency School is your fast track to growing a thriving, successful agency...and one that doesn't take over your personal life! 🙌 We developed MAS to help budding female marketers expand their skillset, acquire clients, and learn the logistics of building an agency. We learned these things the hard way, so we want to make the path simpler for you! Scroll through to learn more about MAS - applications for Level 1 Certification are now OPEN, visit the link in our bio to apply today! #femalemarketer #freelancer #marketingfreelancer #agencyowner #marketingagency #growingabusiness #femaleowned #femaleled #girlbosses #womenwholead
🏔️ They say the summit has the best views…I 🏔️ They say the summit has the best views…I’d agree. But I also look behind me and see all the hardships, the trauma, the mistakes, the sweat, tears…so many tears. The climb was exhausting. The title of CEO always seemed dreamy to me. Work yourself out of a job? Yes please. Only the reality when you are a dedicated and heart-centered owner is that it actually feels more like a grief process. One that I now can completely understand why most people don’t actually do in their careers. My identity has always intertwined with my business. I have built a business that was just me in the beginning (at 5 months pregnant) and turned into a killer team of 8. I created a business @theminacompany that THRIVES without me. A team that is loving, thoughtful, badass, purely rockstars. This has been my dream since day 1. Dream achieved ✅ The thing I didn’t realize is that just because the business thrives doesn’t mean you will. It’s such an interesting and twisted irony. I built a business I am proud of, a business whose structure challenges every company’s “status quo”, we serve clients all throughout the US that I am in love with. But I have continued to grow in ways I never expected. My passions have changed. I have prayed, I have waited, I worked through burned out, gone to therapy, all of things…only to come out on the other side with a new perspective. I do not have to be in the day-to-day of business for it thrive and I will not put myself in it just to stay busy. I’ve built a team that is better than I am, and it’s humbling. So today I formally give myself my first promotion ever at the Mina Company. I am now, effective immediately, a CEO. So what’s next? I know the next steps for sure but the future is hazy. My passion is building businesses. ✅ Continue to mentor my agency team as they grow and expand @theminacompany ✅ Take on a development role with a non-profit I’ve always been passionate about 💕 ✅ Continue to teach women how I built an agency, going from freelancer to CEO. This new mountain will be challenging, that’s for sure. I am nervous-excited. Growing is not easy…but if you’re not growing your stagnant…and that’s not who I am.
I spent 4 months freelancing before I realized it I spent 4 months freelancing before I realized it wasn’t actually giving me the freedom I wanted. Are you looking for time freedom? The ability to serve your clients better? And a way to make more money (even while you’re on vacation)? The agency life might be the thing for you! Keeping following this journey over here, we have some big announcements coming soon 🥳 #freelancelife #womenfreelancers #agencylife #marketingagencyowners #marketingconsultant
Our society has taught us that a salesperson is an Our society has taught us that a salesperson is annoying, slimy, and not trust worthy. No freaking wonder why we start sweating profusely before a sales call. It’s not who we are and we feel a strange pull to be someone we aren’t and don’t want to be. Here’s the thing to remember: your bodies don’t know the difference between nervous-terrified and nervous-excited. It all feels the same, our brains decide (based on previous experience) how we feel. (You can actively choose to change that thought process!) My tip for you? Call out the elephant in the room. Are you nervous? Say it. Acknowledge it so that your body can move on quicker. Sometimes being nervous is only because you think so highly of someone or you are so dang excited to work with them. Tell them. Don’t have a ton of experience? Stop pretending like you do. Say it but also have a really great reason why they should work with you (that has nothing to do with pricing). You don’t feel like you have enough skills to work with a client? I am here to tell you that 99% of the time determination and grit will get you through. Everything you’ve ever needed to learn is available for FREE on the internet right now. Trust yourself and know that you will figure it out (or hire an expert to get the job done)! Don’t take on a project that you have 0% understanding of but if you have about 60%…you will figure the rest out as you go 🔥🔥 #freelance #freelancemarketing #freelancetips
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