WELCOME TO BREAKING THROUGH With erica
A coaching container for the next wave of soul-led marketers and agency owners
You’re not just building a business.
You’re building a movement — and it’s time for your next breakthrough.
Hello, I'm Erica!
I’m Erica Vander Sande — founder of The Mina Company, intuitive business strategist, Manifesting Generator, mom to two, and real-talk mentor for women building powerful marketing businesses from the inside out.
I’ve walked the messy middle: the momentum, the pivots, the burnout, the rebuild.
Now, I help you move faster with clarity — and build something that actually feels like you.
This is for you if -
You’re a freelancer, agency founder, or marketing creative who’s done playing small or scattered.
You’re craving real-time, experienced support to help you make smart, soulful decisions.
You’re juggling multiple passions, roles, or ideas — and want a way to grow that doesn’t burn you out.
You’re curious about the energetics of business — and ready to blend strategy with intuition.
What’s inside the Breaking Through Experience:
Bi-weekly coaching calls
Join Erica live every other week for 75 minutes of high-impact coaching, strategy, and hot seats. All calls are recorded — so you can watch (or re-watch) on your own time.
Focused Themes That Move the Needle
Each call is anchored around the real stuff that builds momentum:
→ Nailing your offer and pricing
→ Building confidence and clarity
→ Connecting with your target audience
→ Getting comfortable with selling your services
Intuitive Insight + Business Strategy
Expect grounded guidance, but also energetic check-ins and insight based on the group’s needs. We’ll clear what’s holding you back and amplify what’s working.
BREAKING THROUGH PODCAST
My most popular episodes you want to binge-listen
"I would absolutely recommend ANY and ALL coaching/mentoring that Erica and her team have to offer, I have only experienced high quality education with pure integrity!"
I feel so blessed that I have had the opportunity to learn from such an intelligent, kind and honest business owner and mentor (and her team!). She has coached me through SO many business issues with such love and ease. She sees things from an empathetic perspective and offers valuable insight that is tangible and actionable. Her words of wisdom have guided me to remain aligned and true to my own mission!